Stop running your flooring store on spreadsheets.
FloorBase automates product management, margin pricing, and Shopify sync —
built specifically for independent flooring dealers in the USA.
JM RK AL TP CH
Join 54 flooring dealers already on the waitlist
Live sync
FB/Dashboard · 04.18.26
SKU / SHA-7.5-NAT $4.29/sq ft
Products synced
3,842
+128 this week
Avg margin
38.6%
auto-calculated
Manufacturers
12 / 20
+3 new scrapes
01
Manually updating hundreds of SKUs
Every time a manufacturer bumps prices, you're buried in CSVs and product editors for days — and still miss half the updates.
02
Per sq ft, per box, per piece — daily
Flooring math is uniquely brutal. Box coverage, cut waste, sample pricing, B2B tiers — all done by hand across the catalog.
03
Copying product info one-by-one
Product specs, install notes, warranty details — pasted from a dozen manufacturer PDFs into your Shopify admin at 11pm.
app.floorbase.com / dashboard
v0.18.4
Workspace
Integrations
Good morning, Jordan.
LAST SYNC · 4 MIN AGO · 3,842 PRODUCTS LIVE
Products
3,842
+128 this wk
Price updates
1,204
auto this month
Competitor delta
−2.1%
below avg
Product
Manufacturer
Price / sq ft
Margin
Status
Shaw Paragon 7.5" Natural Oak SHA-PAR-7.5-NAT · 22.17 sq ft/box
Shaw Floors
$4.29 ↑ 3.2%
41.2%
Synced
MSI Ludlow Oak LVP MSI-LUD-OAK-9 · 24.50 sq ft/box
MSI Surfaces
$3.12 ↑ 1.1%
37.8%
Synced
Mohawk RevWood Elderwood MOH-RW-ELD-12 · 20.15 sq ft/box
Mohawk
$3.89 ↓ 0.8%
35.0%
Pending
Daltile Marazzi Montagna 12" DAL-MMO-12-GRY · 15.20 sq ft/box
Daltile
$2.74
42.5%
Synced
Armstrong Rigid Core Vantage ARM-RCV-7-WAL · 23.80 sq ft/box
Armstrong
$3.45 ↑ 2.4%
39.1%
Synced
01 Connect your Shopify store in 60 seconds via secure OAuth.
02 Import products from any manufacturer automatically — or bring your own catalog.
03 Set your pricing rules once — FloorBase recalculates as manufacturers change prices.
01 / Pricing
Smart Pricing Engine
Set prices per square foot, per box, or per piece. Add margins, B2B tiers, and bulk discounts — FloorBase calculates every SKU automatically.
02 / Data
Manufacturer Scraping
Import product catalogs from manufacturer websites. New items, price changes, and discontinued SKUs are detected automatically.
03 / Sync
Real-Time Shopify Sync
Every product, price, and inventory change syncs to your Shopify store instantly. No more batch uploads. No more stale prices.
04 / Intelligence
Competitor Price Tracking
Monitor competitor prices and automatically adjust yours based on rules you set. Stay competitive without the daily research grind.
05 / AI
AI Content Manager
Generate SEO-tuned product copy, collection pages, and meta tags — trained on flooring industry language, not generic e-comm filler.
06 / Industry
Flooring-Specific Tools
Box coverage calculator, sample product management, pieces-per-box config, and sq-ft math — built right in, not bolted on.
1
Connect your store
Link your existing Shopify store with a single OAuth click — or we'll help you set one up from scratch. Works with every Shopify plan.
2
Import your products
Add the manufacturers you carry — Shaw, Mohawk, MSI, Daltile, Armstrong and more — and we pull their full catalog automatically.
3
Set rules & sell
Configure your margin, B2B pricing, and content once. FloorBase runs the store from there — updating prices as manufacturers change theirs.
Starter
$149 / month
For single-location dealers getting their first online catalog live.
Up to 500 products
5 manufacturers
Real-time Shopify sync
Daily price monitoring
Email support
Join waitlist →
Most popular
Pro
$299 / month
For growing dealers who want competitor tracking and B2B pricing.
Up to 5,000 products
20 manufacturers
Competitor tracking (3 competitors)
B2B pricing tiers
AI descriptions (500/mo)
Shipping integration
Priority support
Join waitlist →
Enterprise
$599+ / month
For multi-location chains and dealers with custom requirements.
Unlimited products & manufacturers
Unlimited competitor tracking
Multi-language support
Custom scraper templates
Dedicated account manager
Contact us →
Beta tester · Midwest
“We went from a 12-hour Shaw price update cycle down to zero. FloorBase just pulls the new pricelist and rewrites every SKU overnight.”
JM
Early beta user Dealer, 2 locations · Ohio
Beta tester · Northeast
“The box-coverage and per-sq-ft calculations were the killer feature for us. Nothing else in Shopify even tries to handle flooring math.”
RK
Early beta user Showroom owner · Pennsylvania
Coming soon
“Honest testimonials from real dealers will land here once our private beta opens this summer. Want to be one of them?”
Works with the manufacturers you already carry
Shopify
Shaw Floors
Mohawk
MSI
Daltile
Armstrong
Mannington
Do I need an existing Shopify store?
No. You can connect an existing Shopify store or we'll guide you through creating a new one. FloorBase works with any Shopify plan, from Basic to Plus.
Which flooring manufacturers do you support?
We support all major US flooring manufacturers including Shaw, Mohawk, MSI, Daltile, Armstrong, Mannington, and many more. We're constantly adding new manufacturers and can build custom importers for any brand on request.
How does the pricing engine work?
You set your rules — margin percentage, price-per-sqft or per-box, B2B discounts — and FloorBase automatically calculates and updates every product price. When a manufacturer changes their prices, your store updates automatically, within minutes.
Is my data secure?
Absolutely. We use industry-standard encryption, secure Shopify OAuth, and never store sensitive payment information. Your data is yours — you can export it anytime.
Can I try it before committing?
Yes. Every plan comes with a 14-day free trial. No credit card required. Join the waitlist now to be first in line when private beta opens.
What if I need help setting up?
Our team provides hands-on onboarding support. We'll help you connect your store, import your first manufacturer catalog, and configure your pricing rules — whether that's a 30-minute call or a full white-glove migration.
Ready to automate your flooring business?
Join the waitlist for early access. Be among the first flooring dealers to try FloorBase — with onboarding help, locked-in pricing, and a direct line to the team.
14 days
Free trial, no card
✓
You're on the list.
We'll reach out soon with early access details. Keep an eye on your inbox.
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